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Founded in 1994 by PR whiz Toxcina King, The Platinum Group is a boutique style public relations firm with more than 20 years of practice in the industry. We choose to remain small because, it provides us with the opportunity, in a crowd of large public relations companies, to give our clients the specialized attention that they need. We work together with our integrated senior-level specialist to create cohesive campaigns that leverage the right communications to ensure success for our clients business or brand.


We pride ourselves on our ability to generate, pursue and secure media opportunities - whether it is an article featured in the Los Angeles Times or a client's first magazine interview, TV segment or radio appearance. Our public relations campaigns are customize to produce high-impact media opportunities for our clients, who count on our experience, creativity and relationships to assist them in conveying the right message, using the right channels, the right audience, at the right time. Our public relations services include the following:

 • Consulting and Strategic Planning

•  Media Relations

 Story Development and Placement

•  Press Kit Creation and Revision

•  Media Coaching

 Regional and National Campaigns

•  Product Launches

•  Integration of Social and Digital Media 

 Social Media Design

•  Print, Broadcast and Outdoor Strategy 

•  Crises Communication